June 5, 2013
Off the Clock: Ted Explores New Orleans
My wife and I joined forces with two other couples to take a trip sans kids to New Orleans, LA. This is a photo recap of our trip...
Entries By Cindy Slayton
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June 4, 2013
CS Creative at 2013 AMA Crystal Awards
CS Creative is honored to be recognized by the AMA for our strategic marketing partnerships with our clients, CARBO and Texas Instruments (TI) HealthTech. In partnership with TI HealthTech, we were named B2B Branding finalists for our branding of TI’s medical business unit. We were also proud to partner with CARBO to take home awards […]
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May 9, 2013
A Healthy Brand From the Ground Up – Part 3
In this series conclusion about developing a brand identity for Texas Instruments’ (TI) medical business unit – TI HealthTech – we look at results following its debut at the Consumer Electronics Show (CES) in Las Vegas this past January. We reviewed the discovery phase in the first installment of the series, describing our research with […]
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April 15, 2013
A Healthy Brand from the Ground Up – Part 2
In our last post we shared a little about the foundational work done to create a new brand for Texas Instrument’s medical business unit. The research showed the value and equity in the parent company’s reputation and expertise, so it was important to tie back to TI. And it was important to create a name […]
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April 10, 2013
A Healthy Brand from the Ground Up – Part 1
Identifying the need: We recently had the privilege of working with Texas Instruments (TI), one of our longstanding clients, on branding its medical business unit. Most of the internal divisions at TI are positioned by the product they develop or the audience they talk to, so this business unit was known simply as the medical […]
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March 6, 2013
Off the Clock: Tanya’s Travels to Tokyo and Thailand
Over the December holiday break, I journeyed to the Far East to visit Tokyo and Thailand. We started in Tokyo where we hit Ginza (shopping mecca), Mt Fuji, Harajuku, and the world’s largest fish market! My impression of the city was that it is very orderly and clean to have that many people living there, […]
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December 4, 2012
TOP TEN TUESDAY: Tips to Turbo-Charge Your Next Trade Show
Trade shows remain a great way to expand your marketing and branding campaigns, network within your industry and connect with qualified leads, all in one place at one time. Check out these Top Ten Tuesday tips to transform your trade show experience and increase your budget’s ROI. 1. Plan your trade show experience. Before developing […]
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November 15, 2012
What Google’s Latest Algorithm Changes Mean For Your Business
If you’ve been paying attention to the digital marketing and search engine optimization (SEO) news the past year, you’re probably aware of the numerous updates that Google made to its search engine algorithm, from Panda to Penguin, and back to Panda. Although Google makes several hundred changes to its algorithm each year, these particular changes […]
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October 15, 2012
It’s Trade Show Time!
We’re all about going the extra mile to help our clients, especially if it means being invited to some pretty cool after-parties! Kevin, our creative director, had the opportunity to be right at a client’s side when he assisted CARBO with their trade show booth at the ATCE 2012 conference in San Antonio last week. […]
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September 20, 2012
Meet Dan, a Man for All Seasons
A lot of things go on in creative agencies like ours. Our days are filled with meetings and conference calls – with each other and with clients, prospects, vendors, and other visitors – punctuated by stretches of comfortable silence while everyone hunkers down at their respective workstations to work on projects and campaigns. One man, […]