Entries By Kevin Steigman
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To keep your customers coming back for your products or services, it's essential to keep them happy, especially from a B2B point of view. For B2B marketers, customer retention is every bit as important as customer acquisition, if not more so, since B2B companies tend to generate the largest portion of their sales revenue from [...]
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Sell More Online Using Remarketing Campaigns
Check out these tips on how to run a remarketing campaign for your business.
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New tool emerging as go-to choice for user interface design
Sketch combines the best of Illustrator and Photoshop Does your team use Sketch App for digital design? More and more design teams do. We find it useful for creating user interfaces that can be quickly exported for websites, mobile apps and more. It combines the best features of Adobe Photoshop and Illustrator and adds in […]
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Ad Campaign Earns Award at IABC Dallas Quills
CS Creative captured an Award of Excellence at the 2015 Quill Awards in Dallas. The annual banquet is hosted by the Dallas chapter of the International Association of Business Communicators (IABC Dallas). This event is one of the most prestigious marketing and communication competitions showcasing the achievements of DFW-area marketing and graphic design communicators. The […]
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Why Internal Employee Communications Programs Are Important
Businesses tend to allocate a great deal of time and money to external communication – that is, communicating with customers or clients – but they need to remember that internal communication is every bit as vital. By leveraging workable internal employee communications programs, businesses can implement strategic methods for consistent information flow that will not [...] -
Is Direct Mail Still Relevant?
Our digital age increasingly emphasizes online marketing initiatives such as social media, email marketing, and blogging. Since digital marketing has become more and more essential to the success of marketing strategies, the question arises in the minds of decision makers as to whether direct mail, a traditional marketing effort, is still practical and useful for [...] -
CS Creative Receives International Award for Texas Instruments Branding
The Business Marketing Association (BMA) has announced that CS Creative has won an Award of Excellence at the 2014 BMA Global B2 Awards for its branding of Texas Instruments’ Medical Business Unit in the category of “Integrated Marketing Communications”. Out of nearly 1,000 entries accepted from around the world, only 176 achieved this honor. This […]
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Tips to Clean Up Your Website
Your website is often the first impression your business gives to potential customers, so you want to put your best foot forward with a clean, user-friendly site. Now is the time to remove the clutter, improve your speed, and get your site in top shape to make a great first impression. Our tips: Streamline your […]
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Off the Clock: Kevin’s RV Trip in Texas & Oklahoma
In March, I rented an RV for the first time, and explored some beautiful regional parks. We started out by driving 6 hours to Palo Duro Canyon State Park in the Texas Panhandle. Palo Duro is the nation’s second largest canyon (2nd only to the Grand Canyon). The landscape was beautiful, and there was plenty […]
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Branding That Really Raises the Roof
A commercial roofing company approached us with a common request: to redesign their website. After scoping the project, we very quickly realized that there was a larger problem at hand. It was more than a web redesign; it was an identity crisis. Although DFW Urethane has been in business since 1986, the company was referred […]