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To keep your customers coming back for your products or services, it's essential to keep them happy, especially from a B2B point of view. For B2B marketers, customer retention is every bit as important as customer acquisition, if not more so, since B2B companies tend to generate the largest portion of their sales revenue from [...]
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Tips to Boost Your Web Traffic
Smart businesses know that increased website traffic means more sales and greater profits. But how can you drive people to your website? Below are five tips to help boost your website traffic: 1. Know your target audience. In order to market your business you have to define your target audience. The same is true for […]
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CS Creative Earns a Crystal Award from the American Marketing Association
CS Creative was delighted to find out we were named a Crystal Award winner at the American Marketing Association (AMA) Houston Chapter’s first ever virtual awards ceremony. The prestigious event honors those who demonstrated marketing mastery executing successful campaigns throughout the past year. Our president, Cindy Slayton, acknowledged the award on the Zoom gala, which was […]
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9 Tips for Naming or Renaming Your Business
What’s in a Name? For Businesses, a Lot One of the most important decisions facing your new business, or an existing business considering change, is choosing a name. Here at CS Creative, we tell clients it’s a company’s first impression on the world – its audience, customers, potential customers and employees. The name itself can […]
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Is Direct Mail Still Relevant?
Our digital age increasingly emphasizes online marketing initiatives such as social media, email marketing, and blogging. Since digital marketing has become more and more essential to the success of marketing strategies, the question arises in the minds of decision makers as to whether direct mail, a traditional marketing effort, is still practical and useful for [...] -
CS Creative Receives International Award for Texas Instruments Branding
The Business Marketing Association (BMA) has announced that CS Creative has won an Award of Excellence at the 2014 BMA Global B2 Awards for its branding of Texas Instruments’ Medical Business Unit in the category of “Integrated Marketing Communications”. Out of nearly 1,000 entries accepted from around the world, only 176 achieved this honor. This […]
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Tips to Clean Up Your Website
Your website is often the first impression your business gives to potential customers, so you want to put your best foot forward with a clean, user-friendly site. Now is the time to remove the clutter, improve your speed, and get your site in top shape to make a great first impression. Our tips: Streamline your […]
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Harness the Power of Video Marketing
Video marketing is not only a great way to gain exposure for your business, but it’s also a vital strategy in today’s digital marketplace. Nearly 1.3 billion people watch an average of 162 online videos each per month. YouTube now boasts an impressive 1 billion active users, and with Vine and Instagram’s new feature, video […]
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Falcon Technologies Mobile Marketing Trailer
We were excited to see some of our work “on the road” this week. CS Creative created the branding and designed the interactive touchscreen presentation for the Falcon Technologies Mobile Marketing Trailer. Our client made a special trip to our office for a personal tour, and also invited us to one of their “lunch and […]
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LinkedIn for B2B Lead Generation
LinkedIn is quickly becoming a marketing force to be reckoned with. LinkedIn operates the world’s largest professional network on the Internet and continues to grow with new users being added at an average rate of two per second. When it comes to lead generation, LinkedIn boasts the highest visitor-to-lead conversion rate at 2.74%. That’s almost […]