In January of this year, Facebook introduced its newest feature – Graph Search. The idea of Graph Search is that you can use information that resides only on Facebook as search data. Graph Search scours the content that users share on their own pages (including likes, photos, and check-ins) to search for people and business […]
In this series conclusion about developing a brand identity for Texas Instruments’ (TI) medical business unit – TI HealthTech – we look at results following its debut at the Consumer Electronics Show (CES) in Las Vegas this past January. We reviewed the discovery phase in the first installment of the series, describing our research with […]
In our last post we shared a little about the foundational work done to create a new brand for Texas Instrument’s medical business unit. The research showed the value and equity in the parent company’s reputation and expertise, so it was important to tie back to TI. And it was important to create a name […]
Identifying the need: We recently had the privilege of working with Texas Instruments (TI), one of our longstanding clients, on branding its medical business unit. Most of the internal divisions at TI are positioned by the product they develop or the audience they talk to, so this business unit was known simply as the medical […]
Rebranding is more than just a shiny new logo; it’s defining and restructuring your look, voice, and mission. For a true rebranding to take place, you not only need an exterior makeover, but an interior one as well. Any brand can benefit from a rebranding to stay relevant and up-to-date with the world around them. […]