Case Study: Premier Trailer Leasing – Campaign 2

CHALLENGE: To continue the company’s growth, Premier needed to become known as a better national alternative than its larger competitor while offering more robust products/services than smaller competitors. To accomplish this, we highlighted the fact that Premier offers the latest equipment with product features and technology that equal or exceed those of its larger competitor – all while continuing to push the message about being more flexible to do business with.
 
The goal was to continue gaining ground on Premier’s larger competitor and position them as a new national leader in the industry.

SOLUTION: An integrated campaign was developed including email, social media, content marketing, PPC advertising and full-page print ads in an industry publication. Additionally, the Premier logo was modernized to better compete with the brand image of the competition.
 
To add humor and highlight Premier’s advanced technology, we anthropomorphized the trailer and the technology as characters having a clever texting conversation. This gave us the opportunity to get the benefit points across in a memorable way. The clean look of the ad layouts combined with the new bold logo helped portray a stronger more contemporary brand image to inspire confidence in the target audience that Premier is a leader in the industry – and is a superior alternative to the competition.