Your website is often the first impression your business gives to potential customers, so you want to put your best foot forward with a clean, user-friendly site. Now is the time to remove the clutter, improve your speed, and get your site in top shape to make a great first impression. Our tips: Streamline your […]
Google Plus (Google+) continues to grow at an incredible pace and has just passed Twitter to become the second largest social network with 343 million users. Google+ is an amazing platform for businesses based on its SEO power alone. It also conveniently combines other Google products and services all in one place. Many businesses may […]
We were excited to see some of our work “on the road” this week. CS Creative created the branding and designed the interactive touchscreen presentation for the Falcon Technologies Mobile Marketing Trailer. Our client made a special trip to our office for a personal tour, and also invited us to one of their “lunch and […]
In this series conclusion about developing a brand identity for Texas Instruments’ (TI) medical business unit – TI HealthTech – we look at results following its debut at the Consumer Electronics Show (CES) in Las Vegas this past January. We reviewed the discovery phase in the first installment of the series, describing our research with […]
In our last post we shared a little about the foundational work done to create a new brand for Texas Instrument’s medical business unit. The research showed the value and equity in the parent company’s reputation and expertise, so it was important to tie back to TI. And it was important to create a name […]
Identifying the need: We recently had the privilege of working with Texas Instruments (TI), one of our longstanding clients, on branding its medical business unit. Most of the internal divisions at TI are positioned by the product they develop or the audience they talk to, so this business unit was known simply as the medical […]
Rebranding is more than just a shiny new logo; it’s defining and restructuring your look, voice, and mission. For a true rebranding to take place, you not only need an exterior makeover, but an interior one as well. Any brand can benefit from a rebranding to stay relevant and up-to-date with the world around them. […]
A commercial roofing company approached us with a common request: to redesign their website. After scoping the project, we very quickly realized that there was a larger problem at hand. It was more than a web redesign; it was an identity crisis. Although DFW Urethane has been in business since 1986, the company was referred […]