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To keep your customers coming back for your products or services, it's essential to keep them happy, especially from a B2B point of view. For B2B marketers, customer retention is every bit as important as customer acquisition, if not more so, since B2B companies tend to generate the largest portion of their sales revenue from [...]
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Tips to Boost Your Web Traffic
Smart businesses know that increased website traffic means more sales and greater profits. But how can you drive people to your website? Below are five tips to help boost your website traffic: 1. Know your target audience. In order to market your business you have to define your target audience. The same is true for […]
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3 Reasons Why Now is the Right Time to Step Up Your Marketing
Economic times are uncertain right now, but that doesn’t mean your marketing efforts should suffer. In fact, now may be the best time to beef up your marketing campaigns. Why? Well, the simplest answer is that now is the time to stand out. Here are 3 more reasons it’s crucial to stay on top of […]
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Ad Campaign Earns Award at IABC Dallas Quills
CS Creative captured an Award of Excellence at the 2015 Quill Awards in Dallas. The annual banquet is hosted by the Dallas chapter of the International Association of Business Communicators (IABC Dallas). This event is one of the most prestigious marketing and communication competitions showcasing the achievements of DFW-area marketing and graphic design communicators. The […]
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Tips to Clean Up Your Website
Your website is often the first impression your business gives to potential customers, so you want to put your best foot forward with a clean, user-friendly site. Now is the time to remove the clutter, improve your speed, and get your site in top shape to make a great first impression. Our tips: Streamline your […]
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Harness the Power of Video Marketing
Video marketing is not only a great way to gain exposure for your business, but it’s also a vital strategy in today’s digital marketplace. Nearly 1.3 billion people watch an average of 162 online videos each per month. YouTube now boasts an impressive 1 billion active users, and with Vine and Instagram’s new feature, video […]
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5 Keys to Marketing Success on Google Plus
Google Plus (Google+) continues to grow at an incredible pace and has just passed Twitter to become the second largest social network with 343 million users. Google+ is an amazing platform for businesses based on its SEO power alone. It also conveniently combines other Google products and services all in one place. Many businesses may […]
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LinkedIn for B2B Lead Generation
LinkedIn is quickly becoming a marketing force to be reckoned with. LinkedIn operates the world’s largest professional network on the Internet and continues to grow with new users being added at an average rate of two per second. When it comes to lead generation, LinkedIn boasts the highest visitor-to-lead conversion rate at 2.74%. That’s almost […]
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Facebook Graph Search for B2B Marketing
In January of this year, Facebook introduced its newest feature – Graph Search. The idea of Graph Search is that you can use information that resides only on Facebook as search data. Graph Search scours the content that users share on their own pages (including likes, photos, and check-ins) to search for people and business […]
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A Healthy Brand From the Ground Up – Part 3
In this series conclusion about developing a brand identity for Texas Instruments’ (TI) medical business unit – TI HealthTech – we look at results following its debut at the Consumer Electronics Show (CES) in Las Vegas this past January. We reviewed the discovery phase in the first installment of the series, describing our research with […]